Skip to main content

Affiliate Manager Training & Certification

Learn the secrets of the world's most profitable affiliate programs
The role of the affiliate manager is underrated by most companies. One of the biggest mistakes companies make is to put someone in the affiliate manager role that doesn't have the experience needed to succeed.
But running an affiliate program doesn't have to be a painful or frustrating challenge. You don't need to feel anxious about this role; you should be excited about growing it.
Every company has unique marketing demands for their niche. Performance Marketing
Manager has created an online course that coaches affiliate managers to prioritize time, recruit the right affiliates, and develop deeper partnerships. We teach you the innovative techniques in publisher recruitment that put the right pieces in place to grow your affiliate program.

Trusted by

What you learn in the course

Affiliate 101

Learn the basics of affiliate marketing and how it works. You'll understand

  • Course goals
  • Affiliate terminology
  • Competitive analysis
  • Choosing an action
  • Choosing a commission rate
  • Attribution models
  • Choosing the right network or platform


  • Develop the right recruitment strategy
  • Documenting with CRM
  • Tagging and classifying partners
  • Finding influencers
  • List building
  • Productivity tools
  • SaaS prospecting tools
  • Prospecting email strategy
  • Choosing and hiring Outsourced Program Management (OPM)


  • Establishing program terms
  • Program descriptions
  • Partner signup page
  • Welcome email flow
  • Email templates
  • Tracking links 101
  • Text & banners links
  • Two-tier programs
  • Educating partners
  • Tag parameters
  • Data & product feeds


  • Running the program
  • Daily tasks
  • Application review
  • Monitoring transactions
  • Program balance
  • Ongoing tasks

Expert Help

  • Bi-monthly group calls and hot-seats
  • Community Slack messaging
  • Interviews with experts
  • Fresh ideas on your program


  • Rules of engagement
  • Newsletters
  • Gaining trust
  • Incentives
  • Negotiating terms
  • Conference hacks
  • Networks
  • FTC & GDPR compliance


  • Activation of current affiliates
  • Platform recruitment
  • Incentive campaigns
  • Email templates for outreach
  • Recruitment campaigns



  • Proper program setup
  • Fake sales & leads
  • Trademark infringement
  • Parasiteware, Toolbars, etc.


  • Red flags
  • Investigation process
  • Inquiry emails
  • Decision Making


  • Transactions
  • Spikes & Dips
  • Performance
  • Product SKUs
  • 90/10 rule

Included with the Training

What's Included
  • 300 slides of affiliate management training ($2000 VALUE)
  • Daily assignments to implement lessons ($500 VALUE)
  • Direct access to Dustin via Slack, email, and Loom instruction for your program ($1500 VALUE)
  • BONUS #1: 25 Point Program Checklist with Complete List of Templates ($500 VALUE)
  • BONUS #2: Recruitment Email Templates ($500 VALUE)
  • BONUS #3: Legal Templates ($200 VALUE)
  • BONUS #4: Affiliate Program Templates (Value $300)
  • BONUS #5: Community of Affiliate Managers ($500 VALUE)


Become a Certified Affiliate Manager Today!

Your Guide to Success

Dustin Howes

Coaching your team to developing a highly profitable affiliate channel