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why partnerships are the future of marketing

Every marketer knows the thrill of a perfectly launched campaign and the challenges that come with it. On a recent episode of our podcast, I had the privilege of discussing with Robert Glazer, a titan in affiliate marketing, the undeniable importance of partnerships in melding technology with a personal touch. We shared insights from our personal journeys as fathers and partners navigating the complex marketing landscape, underscoring a pivotal shift toward the necessity of collaboration.

The fusion of technological prowess and genuine human connections, we argued, is fundamentally transforming the future of marketing. It's clear: in an era where authenticity and innovation lead, forging strong partnerships is the key to success.

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Meet Robert Glazer.

Robert Glazer is a distinguished entrepreneur whose career spans roles as a business owner, thought leader, father, and husband. His entrepreneurial endeavors have notably centered around the creation and management of Acceleration Partners, a leading entity in the partner marketing sector. Glazer's initial foray into this industry began with his work on coupon strategies for Tiny Prints, which swiftly expanded into a deeper engagement with affiliate marketing. This pivotal experience unveiled the vast opportunities within affiliate marketing, prompting Glazer to pioneer a more integrated approach that surpassed the conventional scope of coupons and loyalty schemes.

How Acceleration Partners Redefines Partner Marketing.

Acceleration Partners is a leading partner marketing agency distinguished by its unparalleled “white glove” service. This firm excels in delivering quality, innovative solutions, and forging deep client relationships. This marketing agency set a high standard in the industry, demonstrating a firm commitment to excellence and a strategic approach that drives sustained growth. Glazer's profound influence extends beyond operational success; through rigorous analysis and public discourse, he addresses critical concerns within affiliate marketing, advocating for ethical practices.

Why Partnerships Are The Future of Marketing

5 Reasons Why Partnerships Are The Future of Marketing according to Glazer.

Have you noticed how traditional marketing methods are losing their sparkle?

Today's landscape shows that traditional solo efforts are fading in effectiveness, making room for the unmatched power of collaboration among affiliate marketers. By engaging in strategic partnerships, affiliates are unlocking the potential to reach wider audiences, leveraging each other's strengths to craft content that truly connects with specific groups.

In our recent podcast episode, Robert Glazer outlines several compelling reasons why partnerships are the future of marketing:

1. Integrating partnerships boost holistic marketing strategy.

Glazer emphasizes the merging of partnership marketing with other channels like influencer marketing, PR, and B2B marketing. This integration suggests partnerships will play a pivotal role in holistic marketing strategies, fostering synergy and expanding brand reach across various channels.

2. Technology enhances partnership marketing efficiency.

Glazer underscores the significance of utilizing technology, particularly AI and machine learning, to enhance partnership marketing efforts. By leveraging advanced tools for reporting, analysis, and automation, businesses can optimize their partnership programs, identify opportunities, and achieve better outcomes.

3. Data drives informed partnership marketing decisions.

Glazer highlights the value of data in partnership marketing, indicating that actionable insights can be derived from analytics and reporting tools. By harnessing data effectively, businesses can make informed decisions, refine performance, and uncover new partnership opportunities based on trends and performance metrics.

4. Partnerships scale growth and minimize resource use.

Glazer suggests that partnerships offer a scalable and efficient approach to driving business growth. Through the implementation of technology and automation, businesses can streamline partnership management processes, minimize manual tasks, and maximize marketing impact without substantial resource investments.

5. Partnerships drive ROI and align marketing goals.

Glazer argues that partnerships provide a compelling value proposition for businesses, particularly in terms of driving outcomes and ROI. By focusing on delivering tangible results and value to partners and customers alike, businesses can align their partnership efforts with broader marketing objectives, ultimately driving success and growth in the long term.

Innovative workplace culture management

The episode takes a closer look at evolving approaches in managing workplace culture, particularly highlighting the transition from conventional employee exit procedures to a more collaborative departure process. Instead of sticking to the traditional two-week notice period, the conversation advocates for an open dialogue that benefits both parties involved.

Intersection of technology and human touch in marketing

Artificial Intelligence (AI) and other technological advancements are making significant strides, it's tempting to lean heavily into automation and data-centric strategies in today's marketing sphere. Yet, Robert Glazer, argues that the true essence of marketing success lies in harmonizing technological innovation with genuine human connections.

The rest of the episode.

The episode further explores the challenges of career progression within the affiliate marketing industry. It suggests that the development of senior roles, such as Director, VP, and Chief Partnership Officer, could help retain talent and foster growth. The convergence of partnership marketing with other business disciplines, like influencer marketing and PR, is projected, signaling a strategic evolution of career paths within the sector.

As the episode nears its conclusion, the anticipation of a future where various business partnerships are managed through a singular platform is discussed. The value of adaptability and cross-functional skills among professionals in this space is underscored. The conversation wraps up with reflections on personal motivations and the unintended benefits of long-term commitments to projects, contrasting them with short-lived endeavors pursued for misaligned reasons.

Why partnerships are the future of marketing episode wrap up.

In summary, the podcast episode with Robert Glazer took a closer look into the dynamic world of affiliate marketing. It paints a vivid picture of an industry at the crossroads of technological innovation and the undiminished importance of human insight. The conversation is a blend of personal anecdotes and strategic foresight, providing listeners with a comprehensive understanding of affiliate marketing's present and future landscapes.

Episode timestamp.

0:28Dustin kicks off discussing “Why Partnerships Are The Future of Marketing” with Robert Glazer.
4:30Robert highlights affiliate marketing's evolution, stressing the future importance of partnerships.
8:14Robert attributes Acceleration Partners' longevity to a focus on quality partnerships and innovation.
14:32The inception of his Friday Forward newsletter, illustrating the power of impactful partnerships.
19:31Discussion on the lack of industry collaboration, emphasizing the need for partnership-driven progress.
20:55Robert Glazer advocates for industry collaboration, underscoring the importance of Why Partnerships Are The Future of Marketing.
22:06The shifts in partnership marketing's terminology, emphasizing its role in Why Partnerships Are The Future of Marketing.
24:19Elaborating Acceleration Partners' utilization of AI, emphasizing its role in shaping the future of marketing strategies and Why Partnerships Are The Future of Marketing.
26:44The necessity of tech enablement in service-oriented firms like Acceleration Partners, envisioning its pivotal role in the future of marketing partnerships and Why Partnerships Are The Future of Marketing.
29:47:Robert predicts a continued role for agencies in developing AI solutions, shaping the future of marketing technology and Why Partnerships Are The Future of Marketing.
34:30Robert discusses potential disruptions in affiliate management roles due to technological advancements, shaping the future of marketing careers and emphasizing the significance of Why Partnerships Are The Future of Marketing.
38:36 Robert emphasizes the value of cross-disciplinary skills in navigating the evolving landscape of partnership marketing, shaping the future of marketing roles and Why Partnerships Are The Future of Marketing.
41:57 Robert advises against pursuing podcasts solely for business gains, emphasizing genuine interest and value creation in shaping the future of marketing content and partnerships.
44:43 Robert reflects on the evolution of “Performance Partnerships” into an industry training manual, recognizing its role in shaping the future of marketing education and partnerships.
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Dustin Howes


Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the chief coach at and is dedicated to helping companies grow their performance marketing channels. He also provides affiliate manager training and private consultations, helping companies find the right solution for their budget.

Find out more about Dustin here.