Skip to main content
affiliate manager consultant

Rick Magennis, an experienced affiliate manager consultant, joins the Affiliate Nerd Out Podcast for an insightful discussion on his journey in affiliate marketing. Hosted by Dustin, the episode explores Rick's transition into affiliate marketing and the importance of family. Rick's company, “Bearcat Media,” has an intriguing origin story. He shares successes in the firearm niche and reflects on his early career, including the challenges and growth that led to establishing his agency. The conversation also delves into personalized affiliate recruitment using Copper CRM and organizing databases with Go High Level. Rick introduces PMX, a Shopify affiliate app, simplifying management and payments.

This episode offers a concise yet comprehensive glimpse into affiliate marketing, making it a must-listen for newcomers and veterans alike.

Share this Episode

In a captivating podcast episode, industry veteran Rick McGinnis, the Affiliate Manager consultant and force behind Bearcat Media, shares his journey into the world of affiliate marketing. Rick's insights are rooted in years of experience, borne from a career change after a layoff. His hard-won wisdom as an Affiliate Manager consultant will surely serve as a beacon for those navigating the industry's waters.

I came across affiliate marketing, building websites around products, and making money. I started with baby strollers, but wanted to explore managing affiliate programs, so I cold-called agencies and got my first opportunity.

Rick delves into his personal life, discussing the delicate balance between a demanding work schedule and family commitments. His philosophy of family first is not merely a mantra but a lifestyle that has played a significant role in shaping his business approach.

The conversation then veers into the story behind Bearcat Media's unique name and its focus on the outdoor Firearm space. Rick walks us through his work on link building for camping, hiking, fishing, firearm accessories, and tactical gear. He provides insights into trust-building within this conservative market, which can be highly inspiring for those venturing into similar domains.

What Is an Affiliate Manager Consultant?

An Affiliate Manager Consultant is a seasoned professional with extensive expertise in affiliate marketing. They play a pivotal role in guiding businesses, especially e-commerce and online ventures, to maximize their affiliate marketing programs. These consultants provide strategic insights, manage relationships with affiliate partners, and optimize marketing campaigns.

They help clients identify potential affiliates, negotiate partnerships, track performance, and ensure compliance with industry standards. Their goal is to boost revenue and brand exposure by leveraging the power of affiliate marketing networks effectively. With their knowledge and experience, Affiliate Manager Consultants are indispensable in navigating the complex world of affiliate marketing.

What Skills and Qualities Make a Successful Affiliate Manager Consultant?

  • In-Depth Industry Knowledge: Successful affiliate manager consultants possess a deep understanding of affiliate marketing, including industry trends, best practices, and emerging technologies. They stay updated on changes within the affiliate marketing landscape.
  • Strong Analytical Skills: Analytical skills are crucial for assessing data and performance metrics. Consultants must be able to interpret data, identify trends, and make data-driven decisions to optimize affiliate programs.
  • Effective Communication: Communication skills, both written and verbal, are vital. Consultants need to convey their strategies clearly to clients and affiliates, build relationships, and negotiate effectively.
  • Relationship Building: Building and nurturing relationships with affiliates, clients, and industry stakeholders is a key aspect of the role. Successful consultants can foster trust and cooperation among all parties involved.
  • Problem-Solving Ability: Affiliate marketing can present various challenges. Successful consultants are adept at troubleshooting and finding creative solutions to overcome obstacles, whether they relate to tracking issues, compliance, or performance bottlenecks.

The Rest of the Episode: Affiliate Manager Consultant

The final leg of the discussion revolves around strategies for recruiting new affiliates and staying organized. Rick's experience with virtual assistants offers a wealth of knowledge for anyone considering this route. The discussion touches upon Affiliate Summit East and West, revealing the emergence of PI live as a viable alternative. They also delve into Rakuten's Deal Maker and CJU, shedding light on the challenges of finding the right tools for affiliate marketing.

The episode concludes with Rick sharing invaluable advice for newcomers to the industry based on his experience with reaching out to new affiliates. The advice is rooted in real-life experiences and offers practical tips that are sure to guide those stepping into the industry.

The podcast episode is a rich repository of insights and practical advice, drawn from the personal and professional experiences of an industry veteran. It sheds light on the various facets of affiliate marketing, from family-work balance to affiliate recruitment and organization, offering listeners a comprehensive understanding of the field.

0:32 Dustin welcomes Rick, an affiliate marketing consultant, to the podcast.
1:04 Rick's income-driven transition into affiliate marketing consultancy is discussed.
6:59 Bearcat Media, Rick's affiliate management consultancy, origin is explored.
19:55 Rick discusses affiliate responsiveness within specialized niches as a manager.
21:09 Data and program management's significance in affiliate consultancy is stressed.
21:56 Rick emphasizes ongoing affiliate recruitment in consulting.
23:08 Bearcat Media, Rick's affiliate management consultancy, the origin is explored.
24:13 Rick uses Copper CRM for affiliate communication and tracking progress.
24:58 Dustin recommends Go High Level for organizing and managing databases of affiliates.
25:39 Rick shares his approach to building a team of virtual assistants to handle various aspects of affiliate management.
27:09 Dustin and Rick discuss the value of standard operating procedures (SOPs) in affiliate marketing consultancy.
30:10 Rick talks about the importance of organization in affiliate partnership tactics and the role of a research team.
32:28 Rick mentions his preference for manual processes over existing affiliate recruitment tools.
33:42 Dustin and Rick discuss the limitations and costs of existing affiliate recruitment tools.
34:11 Rick shares his experience attending Affiliate Summit and his preference for other conferences like PI Live.
35:21 Dustin agrees with Rick's assessment of the differences between Affiliate Summit East and West.
35:59 Rick mentions PI Live as an alternative conference with a focus on affiliate growth for E-commerce businesses.
38:19Rick Magennis shares his experience with certain affiliate marketing events and his preference for some over others.
44:44 Dustin Howes and Rick Magennis discuss the challenges of explaining affiliate marketing to others, including family members.
47:37Rick Magennis concludes the conversation without specific parting words.

Wrap it up Dustin.

Taking the leap from full-time employee to a consultant can be a scary process and is not for the faint of heart. You'll want to take calculated risks depending on how much of a gambler you are on yourself. To play it safe, start by moonlighting and taking on one or two clients while you continue your full-time gig. Save your money for the day when you have enough to survive a few months and can take the leap to be an entrepreneur.

This life is not for the faint of heart. It takes hard work to succeed as an agency owner or affiliate manager consultant. Client churn and you'll need a pipeline of new potential clients, so be prepared for that. The journey is an exciting challenge. Best of luck out there!

Affiliate manager consultant

Dustin Howes


Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the chief coach at and is dedicated to helping companies grow their performance marketing channels. He also provides affiliate manager training and private consultations, helping companies find the right solution for their budget.

Find out more about Dustin here.