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how to find affiliate marketers

Finding new affiliate partners is the number one hurdle that affiliate managers face. I have spent the last 10 years of my career testing and trying out software that can help expedite the process. What I have found is that there is no perfect solution to how to find affiliate marketers, but there are plenty of tools that can help.

If you are looking for a secret sauce to recruit partners, you will never find it. However, I've accumulated the absolute best tools working to assist affiliate managers in finding and recruiting new partners in 2024. In this blog post, we’ll cover 13 efficient tools to find affiliate marketers that will help your program grow with a highly targeted audience and dramatically impact your online presence!

How to find affiliate marketers?

Finding the right affiliate marketers is crucial for the success of any affiliate marketing program. Here are some steps to help you find affiliate marketers, ranked by most important (in my opinion):

  1. Google relevant keywords: Search for keywords related to your industry or product to find niche websites or bloggers who may be interested in becoming affiliates.
  2. Find your competitor's partners: Seek sites and evangelists promoting your competitors, then recruit them to your team.
  3. Seek out niche bloggers and websites: Owners of these sites could potentially become affiliates.
  4. Join affiliate networks and directories: Platforms like impact.com, Commission Junction, ClickBank, and ShareASale provide a vast pool of potential affiliates across various niches.
  5. Leverage influencer marketing: Influencers within your industry with a large following on social media platforms or blogs can provide significant brand visibility.
  6. Start with existing customers: They already love your products and might be interested in promoting them.
  7. Join online groups and forums: These platforms often have sections where businesses can post about their affiliate programs, attracting potential affiliates.

How to find affiliate marketers starts with building lists of all these potential targets. To make your life easier, check out this tool box I've put together.

Best tools to find affiliate marketers.

After understanding the various steps on how to find affiliate marketers, it's crucial to also consider the various tools that can streamline this process. These tools not only simplify your search but also help you connect with potential affiliates who are the right fit for your brand. Let's dive into some of the best tools you can use to find affiliate marketers efficiently and effectively.

1. Respona.

Respona is a powerful outreach and PR platform that can be instrumental in the process of how to find affiliate marketers. It combines the capabilities of a search engine and an email service, enabling users to find relevant prospects and reach out to them effectively. With its personalized automated campaigns and extensive content database, Respona allows businesses to connect with potential affiliates in a targeted and efficient manner, making it one of the best tools for this purpose.

How to find affiliate marketers

Pros:

  1. Targeted search engine: Respona's live search engine is a powerful tool when figuring out how to find affiliate marketers. It allows you to find perfect matches for your outreach campaigns, enhancing the efficiency and effectiveness of your search.
  2. Automated personalization: With AI-driven technology, Respona deeply personalizes your pitches, helping you stand out when reaching out to potential affiliates.
  3. Team collaboration: The platform offers features such as a universal inbox for managing responses, which can be beneficial when coordinating with a team to find and nurture relationships with affiliate marketers.

Cons:

  1. Learning curve: While powerful, Respona's numerous tools and features may require a learning period before users can fully take advantage of its capabilities1.
  2. Dependence on job titles and seniority: Respona finds the right person for each opportunity based on their job title and seniority. This approach might overlook potential affiliates who do not fit the traditional corporate hierarchy.

Plans and pricing:

  • Starter Package: $197 per month
  • Unlimited Plan: $399 per month (billed annually)

Both packages offer unlimited access to all features, making Respona an excellent solution when figuring out how to find affiliate marketers.

Ready to uncover the best way to find affiliate marketers? Explore Respona‘s solution on their website and supercharge your affiliate marketing strategy today!

2. Publisher Discovery.

Publisher discovery is a powerful tool when figuring out how to find affiliate marketers, providing access to over 3.6 million affiliates across the globe. The platform's AI and machine learning technologies offer deep insights into your competitors' affiliate strategies, helping you identify potential partners and growth opportunities. Despite some limitations in web crawling, Publisher Discovery remains a trusted and reliable resource for sourcing quality content publishers and discovering new affiliates.

how to find affiliate marketers

Pros:

  1. Extensive database: Publisher Discovery boasts an impressive database of over 3.6 million affiliates, making it an excellent resource when figuring out how to find affiliate marketers.
  2. Competitor analysis: The platform provides in-depth competitor analysis, offering insights into the affiliate strategies of competitors which can help businesses identify potential partners and growth opportunities.
  3. Powerful AI and machine learning technologies: These technologies are used to provide recommendations, helping businesses discover the best affiliates to recruit, saving time and effort1.

Cons:

  1. Web crawling limitations: Because Publisher Discovery finds affiliates through web crawling, it can miss certain affiliates whose sites are built in Javascript or have their affiliate links behind a log-in.

Plans and pricing:

  • Starter package: $129 per month (or $116 per month if billed annually)
  • Scale package: $207 per month (or $186 per month if billed annually)
  • Professional package: $337 per month (or $303 per month if billed annually)
  • Enterprise package: Contact Sales for a quote

These plans make Publisher Discovery a powerful tool when figuring out how to find affiliate marketers.

Unlock the power of finding affiliate marketers effortlessly with Publisher Discovery – visit their website now and supercharge your affiliate marketing strategy!

3. BuzzStream.

BuzzStream is a versatile end-to-end outreach platform that simplifies the process of how to find affiliate marketers, offering tools such as prospect research and email management. The platform provides an efficient way to build qualified lists and send personalized emails at scale, which is crucial in successful affiliate marketing. By combining CRM features with digital PR and link building capabilities, BuzzStream offers a comprehensive solution for businesses aiming to grow their digital presence through effective affiliate marketing.

how to find affiliate marketers

Pros:

  • Robust outreach tools: BuzzStream provides powerful tools for outreach, making it easier to find affiliate marketers and establish connections.
  • Comprehensive CRM features: The platform offers CRM features, allowing users to track activity, conversations, and responses, facilitating relationship building with affiliates.
  • Metrics and reporting: BuzzStream provides valuable metrics and reporting features, helping users measure their performance and optimize their outreach ROI.

Cons:

  • Learning curve: Some users may find there's a bit of a learning curve to fully utilize all the features BuzzStream offers.

Plans and pricing:

  • Starter Plan: $24 per month (or $19 per month if billed annually)
  • Group Plan: $99 per month (or $74 per month if billed annually)
  • Professional Plan: $299 per month (or $224 per month if billed annually)
  • Custom Plan: Pricing varies, tailored for large teams and agencies, includes unlimited users and contacts.

These plans provide a range of options depending on the size of your team and your specific needs when figuring out how to find affiliate marketers.

Discover the ultimate solution for finding affiliate marketers effortlessly with BuzzStream – visit their website and elevate your affiliate marketing strategy to new heights!

4. PerformanceMarketingManager.com.

PerformanceMarketingManager.com is a comprehensive training platform that provides insights into how to find affiliate marketers and manage affiliate programs effectively. It offers hands-on training, personalized coaching, and access to a community of affiliate managers, making it a valuable resource for both beginners and seasoned professionals. The course is led by Dustin Howes, an industry expert who shares his proven methods to optimize affiliate programs and drive sales.

Pros:

  • Comprehensive training: The platform offers extensive video training on different aspects of affiliate management, which can be beneficial for those figuring out how to find affiliate marketers.
  • Personalized coaching: Users get access to both group and one-on-one coaching sessions, allowing for personalized guidance and feedback.
  • Active community: The platform hosts a community of affiliate managers, providing a space for networking, discussion, and learning from peers.

Cons:

  • Training only: Dustin will not do the work for you.

Plans and pricing:

  • $97 Recruitment Training
  • $297 Full online course
  • $997 Performance Marketing Manager Mastermind > Course & Community

Take a look behind the curtain to Dustin's strategic partnership tactics for scaling an affiliate program and unlock the key to finding affiliate marketers!

5. PubRecruiter.com.

PubRecruiter.com is a unique platform that streamlines the process of how to find affiliate marketers by offering both proactive and reactive partnership opportunities. This platform is designed to ensure quality partnerships, as it vets each brand and notifies users when a potential partner wants to work with them. Moreover, with its user-friendly interface, PubRecruiter.com aids brands in understanding that not all affiliates will be able to run partnerships, thus maintaining a high standard of affiliate marketing.

how to find affiliate marketers

Pros:

  • Quality partnerships: PubRecruiter.com emphasizes quality over quantity, ensuring that brands find the right affiliate marketers for their needs.
  • Proactive and reactive opportunities: The platform allows users to explore partnership opportunities both proactively and reactively, granting flexibility in how to find affiliate marketers.
  • User-friendly interface: PubRecruiter.com's easy-to-navigate platform makes the process of finding and managing affiliate partnerships straightforward.

Cons:

  • Vetting process: While the vetting process ensures quality, it may also limit the number of available affiliates on the platform.

Plans and pricing:

The specific pricing details for the services provided by PubRecruiter.com are not readily available on the website. Interested individuals are encouraged to sign up or contact the platform for more information regarding the cost of using their services.

Discover a game-changing solution for finding affiliate marketers effortlessly with PubRecruiter and revolutionize your affiliate marketing strategy now!

6. Affistash.

Affistash is an innovative platform that revolutionizes how to find affiliate marketers by combining AI and machine learning technologies. The platform offers a streamlined process of discovering and recruiting high-quality affiliates, helping brands reach their target audience and generate more sales within minutes. With its feature-rich offerings and intuitive interface, Affistash provides an efficient way to manage and scale affiliate programs.

Pros:

  • AI integration: Affistash leverages AI and ML to help users find and recruit quality affiliates, making the process more efficient.
  • Quality Ieads: The platform provides traffic stats and contact details for every partner, ensuring users have all the necessary information when finding affiliate marketers.
  • Autopilot feature: automatically reaches out to potential affiliates, saving users time and effort.

Cons:

  • Requires subscription: To access the full benefits of the platform, a subscription is required, which may be a barrier for some users.

Plans and pricing:

  • Premium– $37/month
  • Enterprise– $128+/month

Elevate your affiliate marketing strategy to new heights with Affistash and unlock your affiliate marketing potential!

7. PublisherFinders.

PublisherFinders is a robust platform that simplifies the process of how to find affiliate marketers, connecting businesses with quality web publishers and influencers. Developed by experts with over 15 years of experience in ecommerce, digital marketing, and affiliate marketing industries, it provides an extensive database of current and potential participants in affiliate programs. This tool is praised for its user-friendly interface, making it easy for affiliate managers and companies to grow their affiliate programs without relying on coupon sites and browser extensions.

Pros:

  • Comprehensive database: PublisherFinders boasts a vast database of affiliates, constantly updated by a dedicated team of developers.
  • Expertise: The platform is created by knowledgeable individuals with over 20 years in ecommerce, digital marketing, and affiliate marketing industries.
  • Free trial: PublisherFinders offers a 14-day free trial, allowing users to test out the platform before committing to a subscription.

Cons:

  • Website accessibility: The affiliate section of the website is only visible on mobile devices

Plans and pricing:

  • Monthly membership: $199/ month
  • Annual membership: $1,188/ year

Explore the future of finding affiliate marketers with publisherfinders.com and revolutionize your affiliate marketing strategy today!

8. Impact.com Marketplace.

Impact.com marketplace is a robust platform designed to simplify the process of how to find affiliate marketers. It provides direct connections with top brands, making content monetization seamless for publishers. What sets Impact.com apart is its vibrant, diverse affiliate marketplace that supports cross-device solutions, allowing businesses to discover, connect with, and recruit high-performing media partners globally. This platform also excels in partnership automation, offering risk reduction, eliminating manual processes, and driving higher ROI.

how to find affiliate marketers

Pros:

  • Extensive catalog: Impact.com boasts a product catalog of more than 9 million items, providing numerous opportunities for affiliate marketing.
  • Global reach: The platform allows users to work with brands in any country and get paid in the currency of their choice.
  • Comprehensive tracking: Impact.com offers comprehensive tracking across devices and touchpoints, providing valuable insights into the customer journey.

Cons:

  • Complexity: With its extensive features and tools, Impact.com might be overwhelming for beginners trying to learn how to find affiliate marketers.

Plans and pricing:

The specific pricing details for impact.com's services are not clearly mentioned on their website. However, they emphasize their flexibility and control in developing long-term, profitable partnerships. For accurate and up-to-date pricing information, it's recommended to sign up on their website or get in touch with their team directly.

Discover a world of affiliate partnerships and possibilities at impact.com optimize your affiliate marketing strategy now!

9. Spyfu.

SpyFu is a powerful tool that simplifies the process of how to find affiliate marketers. It does this by providing unparalleled insights into your competitors' SEO strategies, including their affiliate marketing efforts. What sets SpyFu apart is its ability to reveal every place your competitors appear on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 14 years. This wealth of information can guide your strategy in identifying and recruiting relevant affiliate marketers. Its unique approach to competitive analysis makes SpyFu one of the best tools for finding affiliate marketers.

how to find affiliate marketers

Pros:

  • Comprehensive competitor analysis: provides detailed data on competitors' keyword rankings, backlinks, and ad campaigns, making it easier to find affiliate marketers by understanding successful strategies.
  • Smart recommendations: offers valuable suggestions for improving your SEO and Google Ads campaigns, ensuring data-driven decisions that can help attract more affiliate marketers.
  • Unlimited projects: you can create unlimited keyword and domain projects, enabling you to track and analyze multiple affiliate marketing campaigns simultaneously.

Cons:

  • Learning curve: Despite its powerful features, mastering SpyFu for finding affiliate marketers might require some time and effort due to the complexity of its data and tools.
  • Limited social media outreach: focuses heavily on SEO and Google Ads but may lack extensive features for social media outreach, potentially a disadvantage when targeting affiliate marketers active on these platforms.

Plans and pricing:

  • Basic plan: $39 per month or $192 per year (saves $276)
  • Professional plan: $79 per month (with first month at $39) or $432 per year (saves $516)
  • Team plan: $299 per month or $1,788 per year (saves $1,800)

All plans come with a risk-free 30-day money-back guarantee and can be canceled anytime.

Ready to discover how to find affiliate marketers effortlessly? Explore SpyFu‘s powerful tools and insights and take your affiliate marketing to new heights today!

10. Semrush.

SEMrush is an all-in-one digital marketing suite that simplifies the process of how to find affiliate marketers. It offers comprehensive SEO, PPC, content marketing, and social media tools to help businesses analyze their competition and improve their online presence. SEMrush excels in providing insights into competitors' strategies, identifying effective keywords, and uncovering backlink opportunities, which are crucial in finding and recruiting affiliate marketers. The platform's extensive database and multi-faceted approach to digital marketing make it an invaluable tool for businesses seeking to expand their affiliate network.

how to find affiliate marketers

Pros:

  • Comprehensive keyword research: vast keyword database is invaluable for those trying to find affiliate marketers, as it helps identify profitable keywords for campaigns.
  • In-depth competitor analysis: The tool allows users to scrutinize competitors' strategies, including their affiliate marketing initiatives, revealing potential opportunities and market gaps.
  • Content optimization: offers tools for optimizing content for search engines, ensuring that your affiliate marketing content ranks well and attracts organic traffic.

Cons:

  • Complexity: For beginners trying to find affiliate marketers, Semrush might be overwhelming due to its wide array of features and data.

Plans and pricing:

  • Pro plan: $119.95 per month
  • Guru plan: $229.95 per month
  • Business plan: $449.95 per month
  • Custom plan: Pricing details are available upon request directly from Semrush.

Explore SEMrush‘s powerful tools and discover how to find affiliate marketers effortlessly by visiting them today!

11. Hunter.io.

Hunter.io is a comprehensive email outreach platform that aids in the process of how to find affiliate marketers. It uses proprietary technology and AI to find, verify, and enrich contact details, making it easier for businesses to connect with potential affiliates. Its integrated campaign feature allows for personalized, scheduled follow-ups, increasing the chances of a positive response. What sets Hunter.io apart is its ability to verify your lists and send emails from your own Gmail, Google Workspace, or Outlook account for optimal deliverability. These features make Hunter.io an invaluable tool for finding and connecting with affiliate marketers

how to find affiliate marketers

Pros:

  • Email verification: Hunter.io verifies email addresses, reducing bounce rates and ensuring your outreach to potential affiliate marketers is more effective.
  • Integration capabilities: The platform can be integrated with various applications, which can streamline your workflow when you're trying to find affiliate marketers.
  • Domain search: By finding all the email addresses associated with a domain, Hunter.io simplifies the process of identifying potential affiliate marketers within a particular company or website.

Cons:

  • Learning curve: Although Hunter.io is a powerful tool, new users might find it challenging to navigate and utilize all its features when trying to find affiliate marketers.

Plans and pricing:

  • Free plan: 50 requests per month
  • Starter plan: $49 per month for 1,000 requests
  • Growth plan: $99 per month for 5,000 requests
  • Pro plan: $199 per month for 20,000 requests
  • Enterprise plan: Custom pricing for larger needs.

Unlock the secrets of finding affiliate marketers with ease by harnessing the capabilities of Hunter.io – dive in now!

12. ContactOut.

ContactOut is an advanced tool that streamlines the process of how to find affiliate marketers. The platform offers a search portal with over 20 filters, enhancing your ability to pinpoint the right prospects. It also features a Chrome extension for efficient prospecting on LinkedIn and across the web. ContactOut stands out with its AI technology, which automates and personalizes email outreach, saving hours on manual research and increasing response rates. Its capacity to find emails and phone numbers for 300M professionals makes it a powerful tool for locating potential affiliates

Pros:

  • Extensive database: ContactOut boasts a database of 300 million professionals across 30 million companies, which can be instrumental in finding affiliate marketers.
  • AI-powered functionality: The platform uses Artificial Intelligence to personalize emails, which can increase response rates when reaching out to potential affiliate marketers.
  • Verified contact information: ContactOut verifies contact information, giving users confidence that they're reaching out to the right people when looking for affiliate marketers.

Cons:

  • Complexity: While ContactOut offers powerful features, new users might find the platform somewhat complex when trying to find affiliate marketers.

Plans and pricing:

  • By monthly: $99 /month
  • Annually: $79 /month

Supercharge your talent search and find the best affiliate marketers effortlessly with ContactOut!

13. SimilarWeb.

Similarweb is a digital market intelligence platform that offers valuable insights into online consumer behavior. It is a robust tool for businesses looking to understand how to find affiliate marketers. The platform's AI-based technology allows for monitoring of both web and mobile app traffic, making it easier to track and grow affiliate networks. Its ability to perform comparative analyses and provide competitive intelligence makes it an excellent resource in the search for affiliate marketers.

how to find affiliate marketers

Pros:

  • Comprehensive data: offers extensive insights into website traffic and user engagement, making it easier for users to find affiliate marketers.
  • Competitive analysis: The platform enables users to analyze their competitive landscape, which can be instrumental when trying to find affiliate marketers.
  • Trusted by top brands: used by some of the world's leading digital brands, indicating its reliability and effectiveness in finding affiliate marketers.

Cons:

  • Complexity: The sheer amount of data provided by SimilarWeb might be overwhelming for some users, especially when they are trying to find affiliate marketers.

Plans and pricing:

  • Starter package: $125/month billed yearly or $149 month-to-month.
  • Professional package: $333 billed yearly or $399 month-to-month.

Supercharge your affiliate marketing strategy by uncovering valuable insights on how to find affiliate marketers with SimilarWeb‘s powerful tools and revolutionize your approach today!

Wrap it up, Dustin.

Affiliate recruitment tools are my absolute favorite! Tools have come and go throughout my career in affiliate, but I am obsessed with finding tools that help my productivity. If you want to learn more on how to use these tools to their fullest, check out my affiliate management training course.

Affiliate manager consultant

Dustin Howes

AFFILIATE MARKETING CONSULTANT

Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the chief coach at performancemarketingmanager.com and is dedicated to helping companies grow their performance marketing channels. He also provides affiliate manager training and private consultations, helping companies find the right solution for their budget.

Find out more about Dustin here.