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Round Barn Labs

When it comes to running a successful affiliate marketing business, growth is essential. But, whether you're just starting out or you're a seasoned pro who has hit a plateau, you might be asking yourself: what can I do to grow my business?

Well, in a recent podcast episode of Affiliate Nerd Out, I got to sit down with Tye DeGrange, the powerhouse CEO behind the performance marketing consulting firm Round Barn Labs to get his insights on how to take your business to the next level.

The insider growth strategies Round Barn Labs uses to help their clients expand their affiliate marketing companies will likely help your business grow too. And we're revealing them here.

So, get ready to unlock the door to success and take your affiliate program to the next level with these 7 growth hacks.

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What is Round Barn Labs?

Round Barn Labs specializes in helping businesses grow and expand their reach through affiliate, influencer, and partner marketing. They've been trusted by huge brands including Oculus, Amazon, Grammarly, and many others to help them achieve their KPIs.

As we all continue to witness the seismic shift towards e-commerce, it's clear that businesses are tapping into the power of affiliate partnerships more than ever. These collaborations aren't just about extending reach or increasing sales. They're about fostering a sense of loyalty to your brand through strategic promotional efforts across a myriad of digital platforms.

At their helm is DeGrange, a brilliant CEO with a laser-sharp focus on making data work wonders and employing strategic management like a pro. As evidenced by his client roster, DeGrange navigates the challenging world of affiliate programs with unparalleled precision.

But, he's not just about climbing to the top on his own. DeGrange is passionate about lifting others up, so he wanted to share some of his tried-and-true affiliate marketing practices with you.

What sets Round Barn Labs apart?

  1. Data-driven strategies
    Round Barn Labs distinguishes itself through its data-driven approach, leveraging comprehensive data analysis to inform and optimize affiliate marketing strategies for their multi-million dollar clients.
  2. Innovative management tactics
    Round Barn Labs employs innovative management tactics to nurture and retain top-performing affiliates, ensuring sustained program success and fostering long-term partnerships.
  3. Actionable growth hacks
    They are known for their arsenal of actionable growth hacks, providing clients with effective techniques to maximize their affiliate marketing potential and drive tangible results.
  4. Commitment to education
    The company prioritizes education and learning within its team, staying abreast of industry trends and best practices to continuously refine and enhance its affiliate marketing strategies.
  5. Client-centric approach
    Round Barn Labs places a strong emphasis on understanding and addressing the unique needs of each client, tailoring its affiliate marketing strategies to align with their specific goals and objectives.

7 Growth Hacks to Maximize Your Affiliate Marketing Potential.

1. Cultivate new affiliate partnerships

Diversifying your affiliate partnerships isn't just a strategy—it's a survival kit. With the ever-present risk of market fluctuations and consumer behavior shifts, putting all your eggs in one basket has never been more precarious.

Think of your program as an investment portfolio. Diversity mitigates risk and maximizes returns. Broadening affiliate base not only shields against downturns but also accesses new audiences and markets, a necessity for long-term success.

You'll want to identify influencers, bloggers, or content creators aligned with your brand. But don't stop there. Also consider non-traditional partners like educational institutions or nonprofits.

When you make your pitch, make sure to showcase your brand's uniqueness. Highlight competitive rates, quality products, or unwavering support for affiliates and how working together will be a win-win for both of you. Here, personalization is key.

Once you're working together, nurture these relationships with clear, regular communication, transparent metrics, and prompt payments. If you can, go furhter and provide exclusive insights or training. Their success is yours.

2. Use data to make decisions

Picture having a treasure map that shows you where the gold lies. That's what data does for your affiliate marketing efforts. It shines a spotlight on which affiliates bring in the most treasure, deciphers customer journeys, and evaluates the impact of your promotional tactics.

What you'll need for success:

  • Access to data: Make sure you have the keys to all the treasure chests. Affiliate network platforms, Google Analytics, and other tracking tools are your best friends here.
  • Data cleanliness: Remove any misleading marks, correcting errors, and ensuring no piece of information is outdated.
  • Accurate interpretation: Tools like regression and correlation analysis can reveal hidden pathways and connections.

Next steps:

  1. Keep an eye on the stars. Your KPIs such as conversion rates and customer lifetime value.
  2. Break down the data to find patterns in demographics, geography, and referral sources.
  3. Experiment with different strategies. Observe the outcomes of those and let data guide your adjustments and help you refine your approach.
Round Barn Labs

3. Timing is everything

Timing isn't just important when posting to Instagram or TikTok. It's also crucial when launching affiliate programs for Direct-to-Consumer (DTC) brands.

To prepare for a successful affiliate program launch, DeGrange recommends:

  • Assess total revenue: Wait until hitting a key revenue milestone, like one million, before starting your affiliate program.
  • Evaluate conversion rates: High conversion rates suggest your product/service appeals to customers, ideal for affiliate marketing.
  • Consider customer retention: Good customer retention shows potential for repeat business via affiliates, enhancing long-term gains.
  • Ensure operational readiness: Streamline operations and customer service for a smooth experience with affiliates and customers.
  • Define affiliate program goals: Set clear, aligning goals for your affiliate program with your overall business objectives.
  • Select the right affiliate partners: Choose affiliates whose audiences match your target market for maximum impact.
  • Provide adequate resources: Give affiliates all necessary tools and support for effective brand promotion.
  • Establish tracking and reporting mechanisms: Use comprehensive tracking to monitor and refine affiliate campaign performance.

4. Adapt content to the right marketing channel

Over time, affiliate marketing has evolved to incorporate various marketing channels to drive organic leads in addition to using paid channels to reach customers. Combining the authenticity established through organic content with the expansive reach and precision targeting offered by paid advertising is a great way to expand your funnel.

But, different channels require different approaches. This progression reflects broader trends in digital marketing, emphasizing the need for agility, adaptability, and a deep understanding of emerging technologies and platforms.

Each marketing platform requires some level of:

  • Content Creation: Crafting blog posts, reviews, and tutorials that seamlessly integrate product recommendations.

  • Trust and Engagement: Establishing a loyal audience base by providing valuable and engaging content.

  • SEO Optimization: Leveraging search engine optimization to enhance visibility and drive traffic organically.

Some differences between key marketing channels:

  1. Meta (Facebook) & Google Ads: Utilizing sophisticated targeting options based on user data, interests, and behaviors to reach specific audience segments.
  2. TikTok, Instagram & Pinterest: Leveraging the unique, visual-centric platforms for creative content that can virally spread, enhancing reach and engagement.
Round Barn Labs

5. Make sure to balance acquisition, retention, and monetization

Mastering the art of business growth demands a threefold focus on: acquisition, retention, and monetization.

By equally emphasizing the allure of new customer acquisition, the loyalty of retaining those you've won over, and the strategy behind effective monetization, companies can forge a path to enduring success and a robust bottom line.

Creating a balanced approach that fosters long-term success involves integrating strategies that enhance operational efficiency, promote stakeholder engagement, and ensure financial health.

Here's how:

  • Aligning business goals with the interests of all stakeholders enhances reputation and promotes long-term sustainability.
  • Effective working capital management balances cash release, cost reduction, and service improvement to ensure financial health and operational efficiency.
  • Transitioning to a strategic HR framework that aligns with business objectives fosters a culture of innovation and supports long-term success.

6. Transition out of the traditional funnel model and into growth loops

“Growth has been one of the most misnomer, misunderstood, hot button, triggering words in our industry.” — Tye DeGrange

Growth loops represent a revolutionary approach to scaling businesses, transforming users into engines of growth. By converting user actions into further engagement and new user acquisition, these loops create a self-sustaining cycle of growth that compounds over time, breaking away from the traditional, linear funnel model to foster exponential business expansion through continuous feedback and reinforcement.

The evolving landscape of marketing strategies has necessitated a shift away from traditional marketing funnels towards more dynamic models, such as growth loops. This transition is driven by the need for businesses to adapt more swiftly and effectively to changing consumer behaviors.

Three key areas where growth loops have an advantage over traditional marketing funnels:

  • Continuous improvement: Growth loops are designed to facilitate ongoing optimization through the integration of real-time feedback. This allows businesses to continuously refine and enhance their strategies, ensuring they remain relevant and effective. The ability to adapt quickly to consumer feedback and market changes is a crucial advantage over the static nature of traditional marketing funnels.
  • Exponential growth: Feedback loops serve as the engine for exponential growth within the growth loop model. Each successful customer interaction not only fulfills its immediate goal but also creates additional opportunities for engagement and customer acquisition. This compounding effect can significantly accelerate business growth, surpassing the linear progression typical of traditional funnels.
  • User-centric approach: At the heart of growth loops is a commitment to creating value for users. By focusing on delivering enhanced user experiences and prioritizing customer satisfaction, businesses can foster stronger relationships with their audience. This user-centric approach leads to higher levels of engagement and loyalty, which are essential for long-term success.
Round Barn Labs

7. Engage and educate the community

DeGrange highlights the significance of community engagement and education in affiliate marketing. Utilizing platforms like LinkedIn and Twitter for community building allows professionals to connect, share insights, and collaborate effectively.

“We may argue on topics… but we're all still a community… no matter if we're working at opposing agencies or going after clients.” — Dustin Howes

Fostering a sense of community not only promotes networking but also facilitates knowledge exchange, driving innovation, and collective success within the industry.

Community enhances innovation and creativity

According to a blog post on Helpjuice, knowledge sharing stimulates the exchange of ideas and perspectives among team members, which can lead to increased innovation and creativity. This environment encourages individuals to think outside the box and propose novel solutions to existing challenges.

Community enhances professional development

Sharing knowledge within an industry provides individuals with opportunities for learning and growth. This environment supports professional development, helping employees stay ahead in their field and fostering a culture of continuous improvement.

Community strengthens industry resilience.

A strong community built on shared knowledge can adapt more effectively to changes and challenges. This collective intelligence makes the industry more resilient, ensuring it can thrive even in the face of adversity.

Wrapping Up the Episode

In this episode, we peeled back the layers of the art and science of building unstoppable business loops and flywheels. It's all about mastering the dance of customer acquisition and retention. When you get this right, you're not just taking your brand to new heights; you're setting the stage for enduring success.

I wrapped up the episode with a powerful chat with Jorge Barbosa, a titan in affiliate marketing. Jorge opened up about the transformative power of forging genuine connections and always delivering unmatched value to your audience. He let us in on a secret weapon too: his personal AM checklist for affiliate programs, a tool that gives him an edge in this fiercely competitive field.

To put it simply, this episode was designed to empower you, whether you're a battle-hardened marketer or just embarking on your journey. There's wisdom here that can elevate your strategy, inspire your next big move, and perhaps most importantly, remind you that we're all in this together, striving for greatness.

Episode Timestamps

0:28Introduction to the show “Affiliate Nerd Out” with Tye DeGrange, CEO of Round Barn Labs.
1:35A bonding moment over baseball before diving into questions about Round Barn Labs.
4:59The origin of Round Barn Labs' name, connecting it to his family legacy and focus on testing.
7:36DeGrange discusses Round Barn Labs' target market and clientele, focusing on innovative D2C brands.
10:29Discussion on the concept of building a moat around affiliate programs for brand protection and trust with Round Barn Labs.
16:23Addressing questions about brands and agencies pitching new affiliates for program protection with Round Barn Labs.
17:14Missing opportunities by only promoting top affiliates, highlighting the importance of diverse partnerships.
19:46Round Barn Labs' data utilization, emphasizing simplifying insights for actionable strategies.
22:18The necessity of high-integrity, accessible data for effective affiliate program management with Round Barn Labs.
24:37Dustin highlights improved data accessibility, mentioning Round Barn Labs' focus on affiliate program performance metrics.
28:23Progression of marketing channels for D2C brands, advising against starting with affiliate marketing.
32:23: DeGrange defines growth marketing as focusing on loops and efficiencies in acquisition, retention, and monetization strategies.
36:18DeGrange shares how to connect and subscribe to Round Barn Labs' newsletter for ongoing education in growth marketing.
Affiliate manager consultant

Dustin Howes


Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the chief coach at and is dedicated to helping companies grow their performance marketing channels. He also provides affiliate manager training and private consultations, helping companies find the right solution for their budget.

Find out more about Dustin here.


Dustin Howes is the owner of Coalition Marketing, an affiliate marketing agency developing innovative techniques in publisher recruitment. Dustin has created an online course that coaches affiliate managers to prioritize time, recruit the right affiliates, and develop deeper partnerships.