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Why This Course Was Created

The world of affiliate marketing has a bad reputation > let's be part of the solution to fix this together.

Over the last few decades, dishonest affiliates employed spam, malware, and manipulation to make a buck. And guess what? Many affiliate managers just let fraudsters run rabid because a) they were hitting their numbers, or b) they were honestly too naive to recognize fraud. The term Affiliate Marketing has been tainted so badly that the industry is migrating away from it. However, Performance Marketing is a fresh start that focuses on transparent relationship building and flexible tracking attribution for each program.

Performance Marketing Manager is an online course that teaches the essential pillars of program management. There are thousands of courses on the internet teaching people how to “get rich quick” by being an affiliate, but up until now, the teaching of affiliate program management has been limited to articles, books, and conference sessions that give only snippets of actionable items. THIS is why I have created the first online course that compiles all the staples of program management. Students of this course receive a compilation of presentations, screen sharing, social community sharing, and one-on-one interactive training that is designed to accelerate the development of skills needed to run a fully-functional and ROI-positive affiliate/referral/performance marketing program. These are industry proven methods that can be implemented into an program immediately.

So what makes Dustin qualified?

Growing an affiliate program is no easy task. I started this course because I have generated huge results through the affiliate channel. Now I am pulling back the curtain and sharing my story of success with the world. Through hard work and dedication to the industry over the last decade, I’ve accumulated a wide variety of skills that developed the industry-proven tactics that I am teaching.

But the results are not enough. Having the ability to articulate the material in an easy-to-absorb and understand format is the secret sauce. Luckily I'm a huge affiliate marketing nerd! I'm extremely passionate about the industry and dedicated to helping marketers and business owners understand the principles of proper program management. I have organized the curriculum to start off with building your knowledge with a rudimentary understanding of the industry, but quickly ramp up to unveil the trade secrets audit, restructure, and grow any program.

I hope you join me on this journey and help bring sexy back to affiliate marketing as we move into the next generation of Performance Marketing.

Dustin Howes
Founder & Chief Coach


Dustin Howes is the owner of Coalition Marketing, an affiliate marketing agency developing innovative techniques in publisher recruitment. Dustin has created an online course that coaches affiliate managers to prioritize time, recruit the right affiliates, and develop deeper partnerships.

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