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Eric Nagel, the Vice President of IMWave, features on Affiliate Nerd Out, delving into the exciting world of PPC advertising. He brings to light how to automate affiliate marketing using IMWave's unique approach. With IMWave's innovative approach, they assist businesses new to PPC by focusing on profitable keywords and cutting non-converting traffic, a strategy that benefits all parties.
In this episode, we dive deep into Google's Algorithm, the PPC vs. SEO debate, and the transformative power of automation. Eric shares expert insights on campaign tracking and optimization using tools like APIs and Zapier, emphasizing the importance of understanding user intent. We also touch on chatbots, their potential in programming and content creation, and discuss affiliate marketing trends, AI's impact, and future industry predictions.
Join us for this enlightening journey into the future of marketing with Eric Nagel!
In an era of constant digital evolution, understanding PPC (Pay-Per-Click) advertising can seem overwhelming. Eric Nagel, VP of IT at I am Wave, however, simplifies this complex subject by sharing his deep knowledge and unique insights.
IMWave is a company committed to assisting businesses in deciphering the complexities of PPC. They work with companies that are either new to PPC or are finding it difficult to grasp, and they operate on a commission basis. Their straightforward approach is to concentrate on profitable keywords and minimize non-converting traffic, resulting in a beneficial situation for all parties.
As Nagel delves deeper into the conversation, he explores the technical elements of Google's Algorithm, the differences between PPC and SEO (Search Engine Optimization), and the essential role of automation in contemporary marketing strategies. He emphasizes the importance of comprehending user intent and using tools like APIs (Application Programming Interfaces) and Zapier for campaign tracking and enhancement.
How to automate affiliate marketing?
Automating affiliate marketing offers increased efficiency, streamlined tracking, and improved scalability. It simplifies commission management, provides real-time reporting, and ensures consistent content distribution. Automation allows businesses to focus on strategy and growth while maintaining a more organized and data-driven affiliate program.
Several ways that can help you automate you affiliate marketing efforts:
- Affiliate tracking software: To efficiently manage and track affiliate partnerships, automated affiliate marketing software like Post Affiliate Pro, can help in tracking clicks, conversions, and commissions, streamlining the process.
- Email marketing automation: Utilizing email marketing automation tools such as GetResponse or Mailchimp, you can send automated affiliate promotions and newsletters to your audience, maximizing engagement and revenue.
- Social media management tools: Tools like Buffer and Hootsuite allow you to schedule and automate social media posts promoting affiliate products, ensuring consistent outreach.
- Content management systems (CMS): CMS platforms like WordPress offer plugins and integrations to automate the insertion of affiliate links and banners within your content.
- Keyword research tools: SEO optimization tools such as SEMrush and Ahrefs help identify relevant keywords and optimize your content, automating the process of ranking higher in search engines and increasing affiliate traffic.
By incorporating these tools into your strategy, you can effectively automate affiliate marketing, enhancing productivity and profitability.
What is the difference between PPC and SEO?
Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are both digital marketing strategies that aim to increase a website's visibility and traffic, but they operate in fundamentally different ways.
Pay-Per-Click advertising, is a model where advertisers pay when users click on their ads. It delivers rapid results, allowing immediate visibility and control over ad content, targeting, and budget. Costs are incurred per click, and high competition can increase costs for popular keywords. Ad position is influenced by bidding, with higher bids leading to better placements. Ad content quality is crucial for attracting users, and PPC campaigns are highly measurable, providing clear metrics for performance evaluation. This flexibility enables quick adjustments based on real-time data, making PPC a dynamic and effective digital marketing strategy.
Search Engine Optimization, is a strategy aimed at enhancing a website's unpaid search engine rankings to boost organic traffic. It's a long-term approach that requires patience to yield results. Unlike PPC, there are no direct costs associated with clicks in SEO; instead, it focuses on improving web content and structure. The quality of content and its relevance play a pivotal role in SEO success, along with keyword optimization. Unlike PPC, there's no bidding for positions in organic search results, as rankings are determined by various factors. SEO also considers user experience, site speed, and mobile-friendliness. While SEO results may not manifest immediately, they are sustainable, offering lasting traffic and brand visibility.
Maximizing profits with component selling.
The strategy of purchasing a product, deconstructing it, and selling the individual components has been a constant in Eric Nagel's entrepreneurial journey. While the specifics may have evolved, the core principle has remained consistent.
Recently, Eric found himself with a faulty part in his vacuum cleaner. Rather than disposing of it, he chose to hunt for a replacement component on eBay. Much to his surprise, the replacement part alone cost $40, while a refurbished vacuum containing the same part was priced at $120.
This discrepancy presented an opportunity for both savings and profit. He purchased the refurbished vacuum, extracted the part he needed, and inserted it into his own vacuum. This left him with a fully functional vacuum and an extra one lacking just one piece. By selling the surplus vacuum, he could potentially earn $140.
This method of buying the whole and selling the parts can be adopted across various businesses. It's all about identifying market inefficiencies and exploiting them. Whether it's the purchase and sale of physical products or the leveraging of resources in different industries, the concept remains consistent.
Continuing the hustle.
As Eric has grown older, his business approach has matured, but his hustle has remained relentless. He continues to juggle multiple jobs because he enjoys working and is always on the lookout for new opportunities. The mindset of identifying and seizing opportunities has become second nature to him.
Embracing Artificial Intelligence (AI).
Eric Nagel envisions the future of marketing to be steeped in artificial intelligence (AI). As a programmer, he values the effectiveness and support it offers. These AI-powered bots have significant potential in programming and content creation. He utilizes AI, particularly chat GPT, in various ways:
- Writing Letters of Recommendation: Instead of laboring over personalized recommendation letters, he provides chat GPT with a few attributes of the individual, receiving eloquently written letters in return.
- Event Sponsorship: He employs AI to produce sponsor letters for the events he organizes, saving time and ensuring professional communication.
- Marketing: AI plays a role in certain aspects of his marketing initiatives, helping him automate tasks and streamline processes.
- Code Editing: One of the most unexpected ways he uses AI is by integrating it into his code editor. He writes a comment describing a function, and AI generates the code for him, significantly accelerating his coding process and enhancing his efficiency.
However, Nagel cautions against over-reliance on them due to their occasionally inaccurate nature. He also delves into the possible impact of AI on affiliate marketing trends and industry predictions.
Chatbots: Your affiliate marketing allies.
A significant part of our discussion with Nagel revolves around how chatbots can streamline affiliate marketing tasks. They are not limited to programming alone but can also be deployed for marketing and advertising.
Moreover, they can assist in creating SEO-friendly content. However, like any AI-driven technology, there's a need for caution and careful utilization.
The rest of the episode is on how to automate affiliate marketing.
Nagel's insights are particularly beneficial for those keen on affiliate marketing. He shares his experiences and offers tips on how to leverage technical skills, such as programming, to automate tasks and optimize performance. This automation not only increases efficiency but also allows marketers to focus on more strategic aspects of their campaigns.
Overall, this conversation with Eric Nagel offers a goldmine of information for anyone looking to understand PPC advertising and the future of marketing. His expert insights and advice serve as a roadmap for navigating the ever-evolving digital marketing landscape.
With the rapid advancements in AI and automation, the future of marketing looks exciting and full of possibilities. By keeping up with these changes and adapting accordingly, businesses can harness these technologies to their advantage, streamline their operations, and ultimately, drive growth and profitability.
Timestamp of the episode on how to automate affiliate marketing.
|0:27||Dustin Howes introduces Affiliate Nerd Out guest, Eric Nagel, VP of IT over at IMWave.|
|1:23||Eric Nagel discusses his background in affiliate marketing.|
|5:29||The role of IMWave and how they assist merchants.|
|16:08||Discussion on the use of APIs and automate affiliate marketing.|
|18:08||Using Zapier for efficient task automation.|
|19:38||Discussion about automating repetitive affiliate outreach tasks.|
|19:56||Emphasizing time-saving benefits through task automation strategies.|
|20:33||Eric Nagel clarifies the math behind calculating time saved by automation.|
|20:41||Eric Nagel discusses automation's advantages and decision-making elimination.|
|25:06 –||Eric recalls his entrepreneurial experience selling gum in school.|
|25:54||Dustin Howes discusses strategies for efficient side hustles.|
|26:30||Insights on identifying and pursuing opportunities.|
|26:56||Concerns about AI's impact on affiliate marketing.|
|30:53||Eric Nagel describes how he utilizes AI, including ChatGPT.|
|33:14||How Google's AI-driven features may change affiliate marketing.|
|37:54||Dustin Howes concludes the discussion and invites future guests.|
Wrap it up, Dustin.
AI is here. If you refuse to automate affiliate marketing, you are going to fall behind. My guests are dropping knowledge on what is working for them today, but it all could be outdated in a year. But what will not be outdated is staying on top of industry trends. Subscribe to my affiliate marketing Youtube channel so you don't miss my next interview with industry experts.
Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the chief coach at performancemarketingmanager.com and is dedicated to helping companies grow their performance marketing channels. He also provides affiliate manager training and private consultations, helping companies find the right solution for their budget.
Find out more about Dustin here.